I’ve been reading about rock art as an ancient communication tool. Since history, culture or art are not the focus of this website, I won’t offer any of the mind-bending ideas raised by rock art. They showcase an essential feature of social media. Rock art, like social media, relies on a Read more…
If you’re considering your messaging strategy, you may have no idea what that chalkboard scribble means. But you absolutely have an important product, program or mission to drive forward. You just need to double check that you’re not missing some fundamental aspect to your plan. What do you need to Read more…
Pretty isn’t always necessary. For instance, health economists and plan sponsors delight in monochromatic medical cost trend lines that dip down. Physician scientists (and digital health entrepreneurs) see success when a cohort of patients lower A1C values by 1%. Parents find a pile of dirty clothes evidence of happy, healthy Read more…
Photo: Aileni Tee via Unsplash I sometimes think about you. Rather than belabor the perfect opening line, I just envision you sitting there in my office chair. You’re smart. You want to do the right thing—for patients, for science, for employees, for your career, your finances, your health. You’re giving Read more…