Why Vital Tales?

Your program or product makes the ending to the patient story better, right? Great. Now let’s make more individuals sit up and take note.

Since 2000, I’ve brought a thoughtful, pragmatic and creative perspective to benefit managers, digital health products, research institutes, including Altarum Institute, and EBRI. From strategy to implementation, count on senior-level experience to dig in, debate purposefully, and deliver.

Inspire Action

Do you need a senior strategist with management experience on an expedited deadline? Do you need an unbiased, fresh perspective on your enterprise strategy? Do you need a self-propelled communicator who can work collaboratively with internal and external team members?


Whether in a focus group or a one-on-one interview, Vital Tales can help you clarify the who, what and whys of your people. Let me synthesize your data streams—claims, survey, behaviors—and suggest themes.


Let me audit or edit your messaging, sketch your audience personas. With your goals in mind, let me architect your campaigns—from media mix, messaging, channel and audience.


Fresh eyes are better than a new pair of glasses. Is that a mixed metaphor? Maybe. Let me help you with you’re Words. The ones that are misspelled and out of focus right now.

Latest Tweets

Vital Tales Vital Tales @VitalTales RT @SeemaCMS: Here’s the challenge: Visit the website of your local hospital. If you can’t find their pricing information posted in an elec… 4 months ago
Vital Tales Vital Tales @VitalTales If you never fell in love with a good book, you might need a research study to explain why it is that stories work.… https://t.co/mlkKif7P3s 5 months ago
Vital Tales Vital Tales @VitalTales RT @JBBC: “There is no such thing as a one-size-fits-all patient–yet the health care industry has a tendency to think otherwise”. Stories… 5 months ago
Vital Tales Vital Tales @VitalTales Thanks @Altarum for a great summary of their gathering of health care thinkers. https://t.co/TrN47Wsmne 5 months ago
Vital Tales Vital Tales @VitalTales Even a 10-Minute Walk May Be Good for the Brain via @NYTimes https://t.co/FlaeOnE8EO 5 months ago
Vital Tales Vital Tales @VitalTales The Remedy For Surprise Medical Bills May Lie In Stitching Up Federal Law - https://t.co/w4Wm7uaUp2 5 months ago
Vital Tales Vital Tales @VitalTales Here’s a Cheap Way to Fight Drug Misuse: Send Doctors a Sharp Letter via @NYTimes https://t.co/Ioe0izZMST 5 months ago
Vital Tales Vital Tales @VitalTales #communicators: Include this on your #benefits #website if your actuarial team wants to lower delivery claims… https://t.co/0SZDs2Ojqu 5 months ago
Vital Tales Vital Tales @VitalTales New-to-me #HIT player. Thrilled to see Altarum put big hearts and big brains into the market https://t.co/bGJo9Kt4L3 @Altarum 5 months ago
Vital Tales Vital Tales @VitalTales #communicators: Include this on your #benefits #website My Birth Matters https://t.co/XCmooOE9lL @CHCFNews 5 months ago

Get news, ideas emailed to you