Everyone has a vital tale.
Now, retell their story with your program in the mix. How?
If you’re looking for someone immersed in the patient ecosystem who knows how actuaries, brokers, product managers, clinicians, academics, patients and employees all fit together, I’d love to help you do your homework.
Let me audit or edit your messaging, sketch your audience personas. With your goals in mind, let me architect your campaigns—from media mix, messaging, channel and audience. If you’re looking for someone experienced with enterprise campaigns, who’s worked alongside HR buyers, let’s talk. I promise a pragmatic approach, though I’m liable to suggest a surprise or two: a food truck, an infographic or a two-story tall poster. Just to be sure you’re reading.
Fresh eyes are better than a new pair of glasses. Is that a mixed metaphor? Maybe. Let me help you wiht you’re Words. The ones that are mispeelled and out of fokus right now. Let me match the tone your style guide closely. Or suggest new ways to organize your content. Technical or motivational, no matter. I’d love to help.
Why Vital Tales?
Innovative employers and plan sponsors need a communication partner who can interview people, analyze data, question assumptions and suggest copy choices. Health care disruptors need an engagement plan that leverages the workplace. Now is the time for making a difference. If we let peoples’ stories guide our plans, we can find ways to pave better roads to health. Co-learning and co-designing systems with the people who use them isn’t revolutionary, it’s smart business.