I help companies scale. With research, editorial, sales and marketing experience, I help clients clarify their brand message and make existing sales and marketing channels align to growth goals.
I can offer your growing business marketing skills on a project basis that you don't need full time. Here are some ways I've partnered previously with organizations:
- B2B content marketing strategy and execution
- B2B2C (enterprise) content engagement strategy and execution
- Patient and employee listening
- Brand message testing with target consumers
- Sales analysis/buyer persona
- Research results report
I have deep knowledge of the health tech, plan-sponsor and employee benefit ecosystem, an oftentimes wonky and technical arena. If you're a start-up health company selling or expanding into the employer market, I can help you:
- Clarify your HR buyer
- Create an engagement strategy for HR buyers
- Provide editorial review of your member materials