Vital Tales
  • Home
  • Services
  • About
  • News
  • Contact

News

Communication Marketing Strategy

Get Strategic with Your Social Media

I’ve been reading about rock art as an ancient communication tool. Since history, culture or art are not the focus of this website, I won’t offer any of the mind-bending ideas raised by rock art. They showcase an essential feature of...

Read more
Communication Marketing Strategy Writing

What’s the Formula? Communication Plan Fundamentals

If you’re considering your messaging strategy, you may have no idea what that chalkboard scribble means. But you absolutely have an important product, program or mission to drive forward. You just need to double check that you’re not missing some...

Read more
Consumerism Marketing Plan sponsors Research

High Deductible Health Plans Could Be More Employee-Centered—with a Little Pretty

Pretty isn’t always necessary. For instance, health economists and plan sponsors delight in monochromatic medical cost trend lines that dip down. Physician scientists (and digital health entrepreneurs) see success when a cohort of patients lower A1C values by 1%. Parents Read more…

By Liz Webler, 5 yearsFebruary 9, 2018 ago
Business Marketing Plan sponsors Writing

2 Years as an Entrepreneur

Photo: Aileni Tee via Unsplash I sometimes think about you. Rather than belabor the perfect opening line, I just envision you sitting there in my office chair. You’re smart. You want to do the right thing—for patients, for science, for Read more…

By Liz Webler, 5 yearsOctober 30, 2017 ago
Consumerism Plan sponsors

Grades Aren’t Just for Providers: Measuring Consumerism to Improve Health Care Strategy

Thrilled to have an article in this issue of Benefits Magazine, a publication of International Foundation of Employee Benefit Plans. In it, you’ll find a discussion on how gathering data on your employees’ consumerism skills can help you target your Read more…

By Liz Webler, 6 yearsJune 14, 2017 ago
Consumerism Plan sponsors Research

Weave a Better Web: 3 Ways to Bolster Your Healthcare Consumerism Strategy

The Employee Benefits Research Institute finds just 45% of workers are satisfied with the care they received. For employers investing in the cost of patient care, that’s a smudge on the significant benefit you offer to employees and their families. Read more…

By Liz Webler, 6 yearsApril 20, 2017 ago
Plan sponsors Research

A Day of Research to Hone Your Positioning

If Research conjures up cavernous laboratories with dozens of wicked smart folks pursuing Science with budgets in the zillions, that’s great. I like that kind of Research. But, to hone your messaging, we’re after research with a lowercase r. If Read more…

By Liz Webler, 6 yearsMarch 10, 2017 ago
Patient Engagement

3 Bright Spots: Lower-Wage Workers Are Ready for Health Care Communication

With health care again politicized in the daily news, people are talking in their everyday lives about their struggles getting the health care they need and want. New research focused on lower-wage workers lets us listen in on some of the Read more…

By Liz Webler, 6 yearsJanuary 21, 2017 ago
Patient Engagement

3 Infographic Musts: Build the Right Foundation

So you’re ready to get serious about making your message viral? Anyone managing an online presence knows: images make your message sticky. Clever graphics can be hollow without thoughtfully chosen words. Enter the infographic! Maybe you’ve nailed down the key Read more…

By Liz Webler, 6 yearsDecember 21, 2016 ago
Patient Engagement

What’s in Your Employer Toolkit?

Enterprise marketing is hard enough without a gatekeeper. If your business strategy includes employers, have you thought about how to win over your HR partner? More importantly, how to win with your HR partner? Offer flexible implementation tools Build your Read more…

By Liz Webler, 6 yearsOctober 26, 2016 ago

Posts navigation

1 2 Next
  • Contact
© 2022 Vital Tales, Inc