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What’s the Formula? Communication Plan Fundamentals

What’s the Formula? Communication Plan Fundamentals

Photo: Roman Mager via Unsplash If you’re considering your messaging strategy, you may have no idea what that chalkboard scribble means. But you absolutely have an important product, program or mission to drive forward. You just need to double check that you’re not missing some fundamental aspect to your plan. What do you need to do now to be successful?...

2 Years as an Entrepreneur

2 Years as an Entrepreneur

Photo: Aileni Tee via Unsplash I sometimes think about you. Rather than belabor the perfect opening line, I just envision you sitting there in my office chair. You’re smart. You want to do the right thing—for patients, for science, for employees, for your career, your finances, your health. You’re giving me a chance to help you along your journey. But...