With health care again politicized in the daily news, people are talking in their everyday lives about their struggles getting the health care they need and want. New research focused on lower-wage workers lets us listen in on some of the… Read More »3 Bright Spots: Lower-Wage Workers Are Ready for Health Care Communication
So you’re ready to get serious about making your message viral? Anyone managing an online presence knows: images make your message sticky. Clever graphics can be hollow without thoughtfully chosen words. Enter the infographic! Maybe you’ve nailed down the key… Read More »3 Infographic Musts: Build the Right Foundation
Enterprise marketing is hard enough without a gatekeeper. If your business strategy includes employers, have you thought about how to win over your HR partner? More importantly, how to win with your HR partner? Offer flexible implementation tools Build your… Read More »What’s in Your Employer Toolkit?
“Um, what gives? Your email?!” Ever had an email land poorly? Usually it is not what I said, but how I said it. If my face-to-face relationship is authentic enough, I can weasel myself out. Of course, not everyone I… Read More »Get in Tune with Your Audience
It’s a fantastic example of a clear, pragmatic and empathetic patient-engagement video. And, you already chipped in for development costs. I’ll get to why in a second. But first, let me say what it does right
Volunteering has never been so satisfying. After two days of lively conversation among medical researchers, patient advocates and health system stakeholders as an application reviewer, I’m brimming with gratitude and ideas.