I’ve been reading about rock art as an ancient communication tool. Since history, culture or art are not the focus of this website, I won’t offer any of the mind-bending ideas raised by rock art. They showcase an essential feature of… Read More »Get Strategic with Your Social Media
If you’re considering your messaging strategy, you may have no idea what that chalkboard scribble means. But you absolutely have an important product, program or mission to drive forward. You just need to double check that you’re not missing some… Read More »What’s the Formula? Communication Plan Fundamentals
Pretty isn’t always necessary. For instance, health economists and plan sponsors delight in monochromatic medical cost trend lines that dip down. Physician scientists (and digital health entrepreneurs) see success when a cohort of patients lower A1C values by 1%. Parents… Read More »High Deductible Health Plans Could Be More Employee-Centered—with a Little Pretty
Photo: Aileni Tee via Unsplash I sometimes think about you. Rather than belabor the perfect opening line, I just envision you sitting there in my office chair. You’re smart. You want to do the right thing—for patients, for science, for… Read More »2 Years as an Entrepreneur
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The Employee Benefits Research Institute finds just 45% of workers are satisfied with the care they received. For employers investing in the cost of patient care, that’s a smudge on the significant benefit you offer to employees and their families.… Read More »Weave a Better Web: 3 Ways to Bolster Your Healthcare Consumerism Strategy
If Research conjures up cavernous laboratories with dozens of wicked smart folks pursuing Science with budgets in the zillions, that’s great. I like that kind of Research. But, to hone your messaging, we’re after research with a lowercase r. If… Read More »A Day of Research to Hone Your Positioning
With health care again politicized in the daily news, people are talking in their everyday lives about their struggles getting the health care they need and want. New research focused on lower-wage workers lets us listen in on some of the… Read More »3 Bright Spots: Lower-Wage Workers Are Ready for Health Care Communication
So you’re ready to get serious about making your message viral? Anyone managing an online presence knows: images make your message sticky. Clever graphics can be hollow without thoughtfully chosen words. Enter the infographic! Maybe you’ve nailed down the key… Read More »3 Infographic Musts: Build the Right Foundation
Enterprise marketing is hard enough without a gatekeeper. If your business strategy includes employers, have you thought about how to win over your HR partner? More importantly, how to win with your HR partner? Offer flexible implementation tools Build your… Read More »What’s in Your Employer Toolkit?