Why Vital Tales?

Your program or product makes the ending to the patient story better, right? Great. Now let’s make more individuals sit up and take note.

Since 2000, I’ve brought a thoughtful, pragmatic and creative perspective to benefit managers, digital health products, research institutes, including Altarum Institute, and EBRI. From strategy to implementation, count on senior-level experience to dig in, debate purposefully, and deliver.

Inspire Action

Do you need a senior strategist with management experience on an expedited deadline? Do you need an unbiased, fresh perspective on your enterprise strategy? Do you need a self-propelled communicator who can work collaboratively with internal and external team members?


Whether in a focus group or a one-on-one interview, Vital Tales can help you clarify the who, what and whys of your people. Let me synthesize your data streams—claims, survey, behaviors—and suggest themes.


Let me audit or edit your messaging, sketch your audience personas. With your goals in mind, let me architect your campaigns—from media mix, messaging, channel and audience.


Fresh eyes are better than a new pair of glasses. Is that a mixed metaphor? Maybe. Let me help you with you’re Words. The ones that are misspelled and out of focus right now.

Latest Tweets

Vital Tales Vital Tales @VitalTales Let sanity reign for all those working to facilitate open enrollment! #workplace #benefits 2 days ago
Vital Tales Vital Tales @VitalTales Are people rolling over funds for an emergency or retirement? #financial #literacy #benefitsofbenefits https://t.co/7nlSUmb58B 4 days ago
Vital Tales Vital Tales @VitalTales Employer cost-containment efforts having an impact? Health Affairs | Mobile https://t.co/TUZUQK0XJa 5 weeks ago
Vital Tales Vital Tales @VitalTales RT @WiserTogether: Enables #healthcare consumers to understand, identify & leverage the #healthsystem to act on best treatment options http… 6 weeks ago
Vital Tales Vital Tales @VitalTales Amniocentesis test: yes or no? https://t.co/dhejHvbFE5 @OptionGrid #epatients #workplace #benefits 16 weeks ago
Vital Tales Vital Tales @VitalTales Why are some workers more engaged? "CDHP enrollees are part of a robust health program strategy." @EBRI https://t.co/599vEJkQYs 17 weeks ago
Vital Tales Vital Tales @VitalTales Plan sponsors may have more leverage than they think with Millennials https://t.co/AuHN9YGNWr @EBRI #workplace #health 17 weeks ago
Vital Tales Vital Tales @VitalTales Parkinson's disease: medication options https://t.co/8pT4OqyBJY @OptionGrid #epatients #health #consumerism 18 weeks ago
Vital Tales Vital Tales @VitalTales "Consumer behaviors are linked to CDHP enrollment." @EBRI https://t.co/UrLHlFpF6A 18 weeks ago
Vital Tales Vital Tales @VitalTales Happy Father's Day! 18 weeks ago
Vital Tales Vital Tales @VitalTales Dads, consider this: Prostate specific antigen (PSA) test: yes or no? https://t.co/ldSBOpAsz2 @OptionGrid #epatient 18 weeks ago
Vital Tales Vital Tales @VitalTales Is this posted on your #benefits website? https://t.co/YlTpAMTu11 Employees need information to be more engaged consumers. 18 weeks ago

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